Project Summary:
About Classics For Kids:
Classics for Kids is a program designed to introduce elementary school children to classical music in a fun and entertaining way. It consists of a weekly radio broadcast and an interactive, multimedia website, and curriculum materials for teachers.
Project Goal:
The COVID-19 pandemic led to a lot of parents & guardians teaching their kids at home. This caused the web traffic to classicsforkids.com to explode. It also taught us a lot of lessons about our site, its content and how it is consum
Lessons Learned:
Our content is too focused on European composers of the 18th & 19th Centuries.
The site is difficult for a target audience (K-8 students) to navigate.
There is far too little representation of music from outside Europe & North America, including women musicians and other ethnic & indigenous cultures.
Most young visitors to our site are doing so on tablets and primarily engaging with our interactive games.
My Role:
As Website Manager, this redesign, done in collaboration with Deskey (an independent branding agency), is aimed at reaching a much wider audience, encouraging better representation of diversity and inclusion, and meeting our audience where they are.
The new site also includes collaborative elements from several educators and consultants, outside of the organization. To facilitate that, this site was built on a WordPress platform to allow for "guest bloggers" to contribute.